Improve SEO Writing
Today I want to discuss on “How to Improve SEO Writing?”. SEO writing is a technique used in web publishing to increase web page visibility and traffic for a higher ranking in search engines and more readers.
Listed below are some guidelines to optimize SEO and website usability.
Know your customers
Many professional SEO writers give first priority to the customers. In Indian cultures they consider customers as gods. So it is imperative to conduct an extensive research, what information your customer will be actually looking and what words (key words) will your customer use to search for an article or a product etc. This exercise will help you determine the content as well as the important keywords and links you can use for your article which improve your content quality and website visibility.
Search for Effective Keywords
In order to determine effective keywords for your website you can get registered to various online keywords service providers. You can provide those details about the key points, offerings and purpose of your article and find out various effective key words that will help you generate website traffic to your link. You can use the following:
- Google Keyword Planner
- wordStream Keyword Research Tool
- SEO Chat
- Keyword Tool
Phrases are preferred over single word keywords
Today in the world of internet more than single keywords phrases are more preferred. Researches show that customers today are becoming more and more specific to their search in order to save time and effort.
Placement and Usage of keywords
It is important to maintain a balance usage of keywords and effectively placed within your article. It is also important to use keyword phrases as headings. Headings play a central part in how the search engines will categorize your site.
Linking your page
It is significant to link your website with other related pages. Search engines pay attention to both incoming and outgoing links when ranking the quality of a website. So linking to sites that rank well in search engines can also be effective.
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